She will know then...The Originale does seem rather obscure, doesn't it? Buying counterfeit perfume can not only make you feel tricked and upset, but it can also be harmful to your health. 'Originale' indeed. Perfume lovers are to be indulged. That would require something really odd and original which wouldn't sell by buckets to adolescents. Oh, my lousy French. If you look at the "list" with the perfumes under this name, it's mentioned there. It makes sense that Dior would sway the notes a bit when introducing a new launch, prompting buyers to try out the "new" edition, doesn't it? There's no logic there, as there's certainly enough perfume on the market already to take us all to the grave without launching anything new for the forseeable future. TFC,indeed! where can i find a bottle? Thankfully I was smart enough some time ago when Douglas parfumery got closed, that I bought the real Miss Dior. ... and the society set, but also has solidified Dior's reputation as one of the most unabashedly stylish beauty brands in the world. The original Miss Dior perfume has been my signature scent for years! The new Miss Dior has more obvious patchouli and sandalwood notes. Half of them have never even sprayed the things they sell to see how they smell! If so, then it should be in the bottle with the oval in colour in a white background. J’adore Eau De Parfum. ;-)I'm sure SAs will swear blind it's the same thing it always was, etc etc. Voluptuous and captivating, Miss Dior Le Parfum is the quintessence of an exceptional Oriental floral fragrance. The rest is de trop, just to bring out yet another release. After all, now they have almost the same name! Thanks! Relax and next time just bring your own bottle, spray on a blotter and tell her" smell, is that the same?" She was Fragrance Expert on About.com. :/, Hi!Thanks for the info. I didn't even bother to ask her which one! Perfumeshrine,Thx for yoor answer. Her writing has been twice shortlisted in FIFI Editorial Excellence Awards and is extensively quoted by authors. I think I donated it to a thrift shop. Enfant de Miss Dior composé par sous l’égide de Christian Dior et de Paul Vacher en 1947, Miss Dior Chérie a osé venir bousculer le « parfum de l’amour » pour le proposer en 2005 à une génération de jeunes femmes du nouveau millénaire, bien loin des dames de 1947. It has a juicy delectable sweetness, a cheerful disposition, with a hint of musk. I've recently bought a new bottle of MDCh in Boot's store. The newer version was introduced in 2008, as stated in the breakdown of the article. Anon,salesladies say what they're told. this is the formulation i'd like to get my hands on. Anon,this is the line they're being fed, no doubt. Miss Dior Absolutely Blooming. This Set Contains: - 4 x 0.16 oz/ 5 mL fragrances in Miss Dior Eau de Parfum, Miss Dior Eau de Toilette, Blooming Bouquet, and Absolutely Blooming The fragrances are housed in a collectible box featuring Miss Dior… And yet when exactly did they drop producing an old version? Ridiculous to say the least! Miss Dior is the fragrance that he cherished, the one he nurtured for a long time before unveiling it. Blooming Bouquet smells amazing omg, i so want to buy it. Minna,alas, I don't have a ready made rec for your shopping needs :-( In this particular case I wouldn't even recommend Ebay, because it's one of the most counterfeited products there, so it's always risky.Your best bet is the slowest moving department store in your region, in the hopes that a lone bottle might be lurking someplace, though with the popularity of this one this is slim chances. to try and make a quick sale. Women's fragrances - Miss Dior - “For a long-lasting perfume, it needs to be loved for a long time by those who created it.” said Christian Dior. TSR,thanks for asking!I believe your bottle is the Demachy reformulation (the prior one, there's one every a couple of years). Phew. ;). Help me understand the difference between these Dior scents. We're all asking the same thing! The newest reformulation was effective in batches of 2011. Miss Dior Le Parfum is primarily for Miss, for a girl in her 20s, mid -20s, confident and as chic as Miss Dior Le Parfum by Dior. Discover Christian Dior fashion, fragrances and accessories for Women and Men. There're other things to sniff. Oh my goodness, this is so confusing! Monthly Favorites: November 2020 Edition! Is there only one formula for which the bottle says 'Miss Dior Cherie EDP' on it? Not that I will be banging down the doors of discounters and obscure retailers to get the old version myself, but...you know. Miss Dior Chérie was originally released in 2005. Now it's not so much as an inoffensive type of scent like a hundred others. I can't really help further. While it's more likely you'll come across a fake perfume while browsing flea market stalls, most consumers are unaware that highly sophisticated knock-offs are also finding their way onto the shelves of large fragrance shops. There's an audience for that, always. Miss Dior Eau de Parfum (2017) was launched in 2017. Recently, I was talking to a young lady about a perfume I was wearing (Cabaret by Gres) and she volunteered that her favorite was Miss Dior. I know for other scents that do this like bright crystal, that scent smells more floral and musky while **bleep** the absolute version smells like it but more berries. the lid has CD on top but the spray button does not. Absoluetly Blooming is brand new, and features different fruit, as it has berries. Rouge Dior Couture Collection. FASHION & ACCESSORIES. Christian Dior Miss Dior Blooming Bouquet Eau De Toilette Spray for Women, 3.4 Ounce (Packaging may Vary) 4.5 out of 5 stars 304. The younger SAs haven't even seen the older bottles and it's natural with the training they receive to confuse the "modern" with the original. "Je n'adore pas" might be a great name for a new Dior fragrance: the irony, the sarcasm, the sheer being a good sport!! Miss Dior was originally launched back in 1947. Miss Dior is always depicted in opulent interiors and thus embodies a “well-bred” girl of high social standing. Not that I am in the market for any of the Cheries but the confusion just enrages me. The nose behind this fragrance is Francois Demachy. ),I believe what you have is the Nagel composition (considered the best). I'd try to find it in store or get a sample to test if you can! So they can actually stop producing it.Someone shoud congratulate them on creating confusion. – ‘Miss Dior Originale’ – The new name for what was called ‘Miss Dior’ (The one from 1947) As a quick trick – if it’s pink-ish, it’s the former Miss Dior Cherie. It's a mossy, aldehydic chypre. Miss Dior Eau de Parfum, Dior is launching a new campaign alongside the face of the perfume, Natalie Portman. I think it's safe to say whether you're a Miss Dior, Miss Dior Cherie, or "whatever else they come up with"--fan, your fuming. It’s warm, rich, deep, and spicy, and could almost be considered a floriental. Blooming Bouquet and Absolutely Blooming are both from the Miss Dior family of perfume. Then again, what do I know, it might be nice enough, though I'm not holding my breath. They share similar floral notes, and both are floral-fruity scents. :-D. I wonder why they wouldn't make the stuff in plain good EdC concentration with some citruses and spices thrown in, in the good old cologne tradition. You're absolutely right that they have created an immense bother on this one for everyone. They share similar floral notes, and both are floral-fruity scents. Dior Miss Dior Rose N'Roses Eau de Toilette Spray, 1.7-oz. :) Lots of kisses from Argentina!! Odd...let's hope it doesn't become an "exclsuive" or something, just to keep a piece of perfume history in the house. But in my case I feel disappointed. From makeovers to personalized skincare consultations, Get inspired, play with products & learn new skills, Ask questions, join challenges, and get recommendations from people like you, Discover topics tailored to your beauty interests, Add your photos and get inspired by fellow beauty lovers, Sign in to Sephora for a more personalized experience, Reorder it from in-store and online purchases, Complete your beauty traits for personalized recommendations, Payments, contact info, addresses and password. The official description lists cherry, pineapple, strawberry, mandarin, popcorn, jasmine, rose, violet, caramel, patchouli, amber, and musk. Interviews regarding Vosnaki's unique status as perfume historian & writer appear in VOGUE Hellas, the reformulation and name change of a very popular Dior perfume, the coquette Miss Dior Ch, Dior's girl is grown up and is now a woman who loves, fronted in the advertisements by Natalie Portman, different flankers/perfume editions of Dior Poisons, flankers/limited editions of Dior best-seller J'Adore, group of fragrance editions by Rodriguez Narciso For Her with their differences highlighted, Etro Via Verri original and reformulated editions, fragrance editions of Flower by Kenzo compared to one another (with pics), Hermes Merveilles perfume range different editions, Etat Libre d'Orange R.Mouret Une Amourette, Guerlain Les Absolus d'Orient Cuir Intense, Egyptian Elixirs: Passage to Another World. My daughter was one at the time and maybe I was still sensitive to smells, but I ended up loathing it. Its easy to apply formula combines the benefits of an enhancing body care with the freshness of a mist. I was seeing this at Fragantica http://www.fragrantica.com/perfume/Dior/Miss-Dior-Cherie-Eau-de-Parfum-11588.htmlI belive thats are the notes of the perfume.. and I see they change it again ¬¬ in this one http://www.fragrantica.com/perfume/Dior/Miss-Dior-Couture-Edition-13763.htmlWHY they do this!!? I would describe the new version as sensual, but also more sophisticated – think Coco Mademoiselle, but spicier. Then it was relaunched (I think in 2012) as Miss Dior Originale (reformulated once again.) Absoluetly Blooming is brand new, and features different fruit, as it has berries. Most Popular Fragrances Per Country & Per Year, Fragrance Layering: Tips by Kukdjian & Lutens, Perfume Timelines: Fragrance as a Time Capsule, Sensuous Suntan Lotion Smell: Perfumes to Oils, Reviews & History of Rare/Cult/Vintage Fragrances, Myth Debunking 1: What Are Aldehydes, How do Aldehydes Smell and Chanel No.5, Frequent Questions: The Difference between the various Christian Dior "Poison" fragrances, When Someone Usurps your Signature Fragrance, Tom Ford Current & Discontinued Fragrances: A List (Work in Progress), Frequent Questions: the differences between concentrations of Narciso Rodriguez For Her, Definition: Resinous & Balsamic Fragrances, Myth Busting: What Fragrance Concentration Really Means (Eau de Toilette, Eau de Parfum, Eau de Cologne, Extrait de Parfum, Parfum de Toilette, After Shave, Mist etc), Fresh Index: Bringing Back Favourites by Public Demand, Miss Dior Cherie~ L.to R: Eau, EDP, EDT 2008 presentation, Miss Dior (Cherie) reformulated 2011 "couture" edition. FF (evocative name! Her writing has been twice shortlisted in FIFI Editorial Excellence Awards and is extensively quoted by authors. I'm terribly upset that Dior has done this. Chess,I believe you have the Demachy version, if it's the EDP produced in 2011. The tester you mention is definitely the old old one (which is strange as you'd think after all those years the tester would have been empty by now, since so many people test this one casually when browsing, so they clearly are getting old stock). I'm not quite sure if themselves are following all this. Along with Dior Addict and J’Adore, Miss Dior is an iconic pillar of the Dior fragrance house. Does anyone know which formulation that may have been? I must have argued with the woman behind the Dior counter at Macy's for at least 10 minutes. *throwing hands on the air in desperation*. There’s a very big difference between what Dior puts out on the high street and what it keeps as a more exclusive and luxury offering in fragrance. I fell in love with Miss Dior back in November-December 2011, but never bought it. Miss Dior is such a seductive scent, compelling you to ask the deities for favors they ~alas!~ cannot grant you. Re: Help me understand the difference between these Dior scents. my bottle of miss dior cherie edp has the paper label like the one you have labeled 2005, but the metal bow is like that of the 2008 (with the 2 sharp upper corners on the left of the bow). Originally conceived in 1947 by Dior himself, it was designed to embody the essence and silhouette of his New Look, it was to represent femininity, strength, rebellion, confidence. Now I see that they've re-worked the formula, and it makes me so sad! Yet her youth and social status do not imply chastity. As for passing the name of the 1947 fragrance on to the candy fruit stuff of recent times - that decision by Dior passeth all understanding. Miss Dior Absolutely Blooming is a sweet (as in nice) fragrance but you can tell it’s a ‘please all’ perfume rather than one with individuality. I so wanted to “love” it as much as we were made to feel we should. Yup, I think the newer ones do feel more like Cmlle than anything else. L,you're 100% right: that would be beyond their capability. Almost everything has been said about this classic of classics that saw the light of day in 1947, so I won’t bore you with the same old, same old about the New Look and how it … The purpose, I am assuming, was to distance the House’s founding perfume from the less charming follow-ups. While I have not come across to smell the bottle that says Miss Dior Originale, I am hoping it's the Miss Dior that I remember. Dolce Vita is good stuff. I have a Q.I bought the vesion of 2008 in mid 2011 (its the same bottle that you posted)..the new version, reformulated of 2011 the one with the pale ribbon.. the notes are different from the 2008 version?? Now, Miss Dior Chérie is renamed Miss Dior, while the “real” Miss Dior (the one dating to 1947) is to … AM,I could yield my clenched fist on and on to powers that be but what does it accomplish? Are they Are bored or something?!Anyway.. I mean....geez, there are about 6 different ones in front of you, woman, all under "Aqua Allegoria"!!! Miss Dior is an iconic headline fragrance from the House of Dior. It was cavity-inducing sweet! (i.e. I don't understand it. I must say, that in the boots I got my one from, there were a tester of old miss dior cherie , which ihave no doubts about since it was a very first version of flacon with silver writting on it ;). It’s still sweet, but it’s not as bright as Dior Cherie. Holiday Shopping Advice Thread: What’s in your basket? If we're to do a Miss Dior Chérie 2005 vs. 2011 edition comparison, the new edition is credited to perfumer Francois Demachy and starts on a … custom-sephora-footer-social-link.text-07. Not being able to continue to buy something you like, considering MDC is like the #5 best-seller in the world, is rather puzzling from a business point of view. But mostly, it was created to smell like love... if … Wish I had an easy answer! I should hang my head in shame.Alas, I don't think they'd be such good sports for Je n'adore pas. Perfumeshrine..I hope The fragrance doesn't change to much.. Miss Dior and Miss Dior Originale, 2011 Finally, in 2011 the Miss Dior Cherie perfume line was renamed to simply Miss Dior, while the original (and legendary) Miss Dior was renamed Miss Dior Originale (confused yet?). Opening. I checked by batch code, and is was produced in january 2011. Instead of change it, why not launch a new perfume ..:). Hi! Elena Vosnaki has been the Perfume History Curator of the Be Open Foundation exhibition The Garden of Wonders, A Journey in Scents in Milan EXPO, as well as a guest lecturer at the Athens School of Fine Arts. Airy and sensual, Miss Dior Silky Body Mist delicately perfumes and beautifies the skin. Maire,thanks for commenting and excellent question, I should have addressed it. Diors I love: Dior Homme Intense, DH Parfum, Sauvage, DH Sport 2008 and 2012 versions & DH cologne I'd have to give Dior the edge, even though they released 2 of my most hated scents of all time, the horrible leather Oud and Aqua Fahrenheit My top 30 1. Christian Dior Miss Blooming Bouquet Eau de Toilette Spray for Women, 1.7 Ounce 4.6 out of 5 stars 589. The EDT by Demachy is even later than that. Miss Dior is easily found online at the major perfume discounters. L,they're crazily mixing things up. Miss Dior Absolutely Blooming Eau de Parfum Spray, 1.7 oz. My local Sephora didn't have any of the new formula in their store yet, so I haven't had a chance to sample it yet. I bought an EDP, and I'm now slightly confused...if the original miss dior cherie is only avaiable in a flacon with silver writting or is it also avaiable in flacon with a label on it? The collection includes a timeless duo of fragrances, Miss Dior Originale (formerly Miss Dior) and Miss Dior (formerly Miss Dior Cherie), each embossed with a chic dogtooth pattern and tied up with a bow. In fact, of course, this aroma is suitable for all women at any age, because Miss Dior Le Parfum is a superb scent from the category of those the can be proudly called - … DIOR official website. I smell the reformulated Miss Dior (Cherie) now, and it's definitely not that. Many thanks, that's terrifically helpful. Every time I go to a fragrance counter, the women have no idea what I'm talking about when I say "the Original Miss Dior." Oh well... Civava,you're wise! Click here to try: Christian Dior Miss Dior Absolutely Blooming Women’s Eau de Parfum Spray, 3.4 Ounce. I can't find the one I smelled last year! In that circle of hell one would also find the many flankers and editions of J'Adore. There is no clear indication from the company as to which month (wish they'd stamp out production just like with wines), but by the roll of spring releases (these are announced in February) there was the change, so it follows that the production of the bottles must have preceded by a couple of months before -at least! Blooming Bouquet and Absolutely Blooming are both from the Miss Dior family of perfume. That was the packaging circa that period, I recall.If you refer to the Miss Dior Cherie, it should be clear from the article and the pics which one it was, surely? The strawberry popcorn patchouli combo made me very nauseous and dizzy. I hope this is clearer?Does your bottle have a label or silver writing? I understand that Eau is the latest "direction" but really...why confuse things? It will be very nice to here explanations from sales assistants in perfume shops about which is what. They say that there was never an original Miss Dior, and it's always been Miss Dior Cherie. )I believe the pictures above more than anything will guide you into differentiating the EDP Cherie you're interested in. Is that going to be the Nagel formulation, the Demachy formulation, or something entirely different? Yes it does.. Goes to show you...Can't say I love the original one (in fact find it rather loathsome, too sweet, too sickly) but it had character. If it’s yellowish – it’s the original Miss Dior (the really old one). Public Space Perfume: Etiquette or Paranoia? and hit Publish.And you're set! First of all, according to the official claims the new version of Miss Dior ( Cherie in parenthesis, because that's what it is a version of) (2011) is "subtler and more refined" than the original from 2005 created by perfumer Christine Nagel. $105.00 Free gift with purchase Free gift with purchase (2393) more like this. Amber Sky /Cedrat Boise Hence my question, is it an orginal version of MDCh or is it after reformulation made by F. Demachy? I hate it when they reformulate my favorite classic sents and try to push them off as the "original." I, too, was told that the original Miss Dior was the (Cherie). I've been in a couple of shops, but the saleswomen keep saying the two fragrances are the same (now I know they are not, and I wasn't imagining a difference).I see that the Miss Dior Cherie EDP is shown in different packaging (one with big silver letters, and one with a white label). Would you have any recommendations that I can pursue? Probably she wore the new, that "miss" thing hints at something young and this is probably why they kept it. Interviews regarding Vosnaki's unique status as perfume historian & writer appear in VOGUE Hellas, ICON Magazine and Queen.gr. These fragrances ... the leader in fragrance information in Greek, as well as a senior editor for the top english-speaking. Absolutely Blooming starts out with a blend of pomegranate, raspberry, and white musk. These Cherie never was my stuff. BUT, i looked at there seem to be a stronger version of it out there and id love to get that too. I recently bought a bottle which looks like the EDT 2007 edition. :-). She is an evaluating expert on Osmoz.com. 15 offers from $65.97. I am still hopeful that I can find a similar scent to the 2005 MDC. You might be able to help me; I'm grasping at straws!I thought that I was mistaken in thinking that it was myself that had changed and not the perfume. Auto-suggest helps you quickly narrow down your search results by suggesting possible matches as you type. After securing a lifetime supply of Dolce Vita, I'm done with Dior so they can continue to Miss Diorissimo, Dior Dior Diorling Eau Fraiche Eau Printemps Cologne Florale que je non adore pas and beyond. Both bear no relation to the Miss Dior Cherie of yore (with the strawberry-popcorn-patchouli notes). :/Please allow me to say I don't quite get which you refer to (I can be thick sometimes): the Miss Dior classic? [One memorable one at Guerlain with several different Aqua Allegoria testers in front of her saw me spraying one, then smile, so she grabbed the tester, read the name of the line underneath and told me "this is a spectacular fragrance, Aqua Allegoria!" Miss Dior Eau de Parfum (2017) by Christian Dior is a Chypre Floral fragrance for women. Pity for Demachy, having to work on endless re-spins on everything. There are perfumes that know what they are doing and there are perfumes on an identity crisis. It has just the … $80.95. During that time J’adore was their “star” fragrance. M,I sympathize. Therefore, what makes Miss Dior herself, is the blending and transitions between conflicting materials down to that aforementioned core. The signature Miss Dior bow evokes elegant femininity. In 2011, Miss Dior Chérie was reworked by François Demachy, Dior’s in-house perfumer, and the new version is crisper and fruitier, less buttery and toasty. J’adore is a tribute to Christian Dior’s passion for flowers. Thanks for writing this entry to clarify. Collection: Miss Dior ... MISS DIOR BLOOMING BOUQUET 50ml OFFER: Indulge yourself with a complimentary body lotion and hand cream. How can this have been succesful? I was given an old version (by which I mean before the change to miss dior with no cherie on the carton). :), Hi! Very funny. Then, it was reformulated again (at the start of 2012) and renamed as Miss Dior (Le Parfum) (instead of Miss Dior Chérie) at the same time that Miss Dior became Miss Dior Originale, so the 2011 version that you're familiar with will smell different to … I have the newest version and I actually prefer it, although it smells a lot like Chanel Mademoiselle, in my humblest of opinions. Light and non-oily, it preserves the skin’s hydration for 6 hours, leaving it infinitely soft upon application. Or it would but someone would have to try something untried.Whatevs. Perfume Concentration: EDT,EDP,PDT,extrait etc. Blooming Bouquet is sweet, but still somewhat light with fresher fruit (apricot, peach, Mandarin). There's already one Eau in the Miss Dior Cherie line and an Eau Fraiche in the Creations de M.rDior line. I am not interested in buying a bottle off of eBay.Many thanks in advance! Posted by Anonymous on Tue, 02/26/2013 - 7:24 PM Dior came out with Miss Dior EDT first, this was in 2007, however, in 2010, they decided to come up with Miss Dior EDP, the notes and color are in fact different, as you can see. For the holiday season, Rouge Dior has imagined an exceptional couture set with an enchanting gold decor: the Rouge Dior lipstick comes with 5 refills to alternate according to your mood, to adorn your lips in Dior's most iconic shades of red, nude and rosewood. I find it to be much sweeter, like syrup almost, and somewhat richer. The Tom Ford Private Blend has always been a "niche" sub-line within a brand, exclusives with a high price tag and an invested in... Narciso Rodriguez most successful foray into fragrance so far has been his original Narciso For Her. Better help people at least get what they like. The difference lies in the volume of perfume oil. I I wouldn't say Absolutely Blooming is stronger, as it's such a different scent. I had a full bottle back in 2005 when it came out. Its heart of Grasse rose absolute is enveloped in an Indonesian patchouli essence that throbs upon contact with a Tunisian orange blossom absolute. But they bring out something out every six months at least...New always draws interest in their eyes, I guess. Shop Fashion & Accessories. She is an evaluating expert on Osmoz.com. Respecting a Perfume vs. Actually Wearing It, War of the Worlds: Naturals vs Synthetics, with Perfumers & Industry Insiders (by name), How to Calculate How Much Perfume is Left, How to Pick Different Editions & Date Vintage, How to Successfully Do Fragrance Layering. Well, yes, let's see:Miss Dior Cherie Eau de Parfum 2005Christine NagelTop: pineapple, cherry, strawberry, mandarinHeart: popcorn, caramel, jasmine, rose, violetBase: patchouli, musk, amberMiss Dior Cherie Eau de Parfum 2011Francois DemachyTop: sparkling citruses (mandarin orange);Heart: Rose Damascena, intense jasmine;Base notes: Patchouli, Vetyver, Sandalwood, Moss, Amber. Of course the classic Poison and Miss Dior but J’adore was always the fragrance people asked for. I was randomly given Dior samples a while back, and fell in love with Cherie (thought the newer Miss Dior was okay, but I could really smell the moss). I have a miss dior cherie, white label in bootle frim january 2011, does that mean it's the new version?When did they change it, in what month of 2011? Sandy Sky: I am an independent makeup artist spent 5 years working on the Christian Dior counter – 2000-2005. Update: in 2011, Dior began to call the newer Miss Dior Chérie simply “Miss Dior”, and to refer to the original Miss Dior as “Miss Dior Classic” or “Miss Dior Original”. The original original (2005) has the silver, the first reformulation (non Demachy) has the label. I have very little faith in what SAs tell me; most do not get a solid education in their own brand. OFFERS. 7 days at home can make a difference; THE ART OF GIFTING. do I need to pay attention to the packaging when I pick up a bottle that says Cherie on it)thanks. While EDT contains five to nine percent, EDP contains more, usually eight to 14 percent. M,I believe the notes on Fragrantica come from the press releases of the company itself. Blooming Bouquet is sweet, but still somewhat light with fresher fruit (apricot, peach, Mandarin). Thanks. Type your comment in the box, choose the Profile option you prefer from the drop down menu, below text box (Anonymous is fine too!) I would be grateful if somebody could help me because despite having read the whole article i cannot still tell which one I have?Many thanks in advanced. Without taking the risk of buying it automatically i wanted to ask, what is the difference between the original and the absolute one. EDPs, therefore, last longer and smell more intense. It was bitchy sweet like "endure me because I want to impose myself". Someone got hit over their heads. Gucci Envy / D&G By Man 2. I see it however being a bit hidden behind the counter, so I'm a bit trepidating with anxiety these days. Although received knowledge wants fragrance concentration to be synonymous with lasting power and "strength" of the scent, largely... "Exclusive to Fresh retail stores, The Fragrance Bar features nostalgic favorites brought back by consumer-request. ... proving that she can make the difference … That perfume has been reformulated since then (partly due to IFRA's rules about real oakmoss.)