That’s what a vision of the future seems like when artifice meets reality, when bodies are smothered in fabric as if to protect them from toxic elements, when faces are masked and when ‘couture’ is made from society’s detritus, from cast-off keychains and fleece blankets and old, lace-edged tablecloths. For Clemens, having a desire to be “genderless, democratic and transformative” has informed his brand’s DNA, which is rooted in inclusivity and designed for individuals who have often felt marginalised by society because of their gender, race or socio-economic background. This article originally appeared in i-D's The Earthwise Issue, no. “It [can be used] as part of real life, and not just in high fashion.”. “It was really green, there was a lot of water, an old stone house – not a lot of people or fashion,” the designer said, describing her childhood with her sister Justine, who is helping to build the business. The crescent moon emblem was seen on boots, tops, headpieces, long and full-bodied skirts. Buy Marine Serre clothing & accessories and get Free Shipping & Returns in USA. Against the backdrop of the coronavirus outbreak, Marine Serre’s vision of environmental apocalypse felt eerily prescient. We are taking a deep dive into Marine Serre, the story behind her print, and how her crescent covered bodysuits, leggings, and tops became the pieces to wear. Snelle verzending Gratis retour Betalen met iDEAL Serre created a bodysuit decorated in her signature moon print with an eye-popping green top worn over the suit. Marine Serre One of a Kind Moon Intervened Upcycled Graphic Tee. It means a lot to us, the way people post the bag, and for us to see who our customer is,” Clemens says. "It keeps evolving with us; it's never stable and timeless at the same time. Yung Miami from the City Girls has worn an all-over moon print catsuit. The moon graphic acts as a logo that instantly identifies and distinguishes her designs from other brands, which makes it easier for customer recognition and discovery during viral moments. Sign-up for Complex Shop, our new eCommerce store fusing content and commerce. According to Karelis at Machine-A, which first picked up Telfar in 2014, the T shopping bags were an instant hit. Although the celestial motif has links to a number of cultures and religions, it is most commonly associated with Islam. jersey-panelled terry tapestry-style midi dress. Marine Serre has captivated the fashion industry from the launch of her brand in 2016. Marine Serre Floral cotton-toweling jacket Share Copied link. Shop the Marine Serre official site. But a strong logo can ensure that a label won’t get lost in the conversation or get dwarfed by a bigger brand that precedes it. Athletic designs are spliced with refined elements typically associated with tailoring, while unexpected twists break up clean silhouettes. Up until recently, Serre only produced womenswear, but as the brand continued to evolve, she’s leaned into menswear. If you love to flout traditional … Our editorial content is not influenced by any commissions we receive. When K-pop celebrities Dara and Blackpink's Jennie were photographed at her show wearing the crescent-moon print for Spring/Summer 2020, the internet lit up, and social media users started discussing and sharing links to where the top could be bought. New Season Marine Serre. It’s not just major legacy companies that have managed to create powerful brand identities. Marine Serre Large Fit Moon Logo T-Shirt • White • Mock neck, logo embroidery in front • Large fit • 100% Cotton • Made in Turkey • In 2019, the Beaverton sportswear giant tapped Serre, along with Yoon Ahn of AMBUSH, Erin Magee of MadeMe, and Christelle Kocher KOCHÉ, to redesign the iconic FIFA Women’s World Cup football kit. It appears on skin-tight turtlenecks, tops, leggings, and catsuits—with each piece coming in different color combinations. Al in de oudheid werden schepen versierd met symbolen. Her fashion week debut in 2016 positioned her as a designer to watch. The word most often used to describe Marine Serre’s designs is “dystopian”. COMPLEX participates in various affiliate marketing programs, which means COMPLEX gets paid commissions on purchases made through our links to retailer sites. Industry legends like the late Karl Lagerfeld described her as "1m50 but a will of steel." "I don't think I have one aesthetic, and maybe I try to answer to ‘what is the future’ in a straightforward and honest way, just by thinking, ‘what do you need tomorrow, and what is affecting me today in the garment I have on?’". Mytheresa. Clemens says the logo has helped power word-of-mouth marketing and strengthened core customer loyalty. 2017 LVMH Prize winner Marine Serre founded her eponymous label while working at Balenciaga, after stints at Maison Margiela, Alexander McQueen and Dior among others. “That Marine Serre moon shirt, [Jennie] made it popular; now I see a lot of people wore it. Williams has also worked with Fragment, Nike and Mackintosh, on whose products his buckle also appears. This is particularly important for designers that operate on a direct-to-consumer model who are dependent on customer loyalty. There’s a crescent moon print you’ve probably seen all over Instagram. Marine Serre's custom BoF logo | Source: Courtesy. This collection referenced 19th century billowy dresses and contemporary sportswear. For her graduation show in 2017 titled "Radical Call for Love”—named in response to the 2015 and 2016 terrorist attacks in Paris and Brussels—she introduced the tiny crescent moon to the world, a logo that would later position Serre as an "It" designer. Backstage at Marine Serre Autumn/Winter 2019. Telfar’s success comes at a time when brand loyalty has never been tougher to attain, thanks to an increase in choice at every price point and immediate access — driven by e-commerce — to those products. To receive the Vogue Business newsletter, sign up here. ", The moon represents different things across cultures, from lunar phases to ancient goddesses, to Islamic iconography. At the tender age of 24, her graduation show collection was sold alongside Céline, Raf Simons, Balenciaga, and Loewe. “Radical Call for Love” caught the interest of international luxury retailers like Dover Street Market and Parisian concept store The Broken Arm and both stores ended up selling the collection. Marine Serre Floral cotton-toweling jacket. New Season Marine Serre. The woman behind the striking symbol is Marine Serre, a 28-year-old designer who is also dedicated to sustainability. Discover the latest women's and men's ready to wear, shoes, and accessories collections. $480.00. $2,576 15% Off $2,190. $391 40% Off $234. "The moon for us is like an icon, an emblem, an image, a representation, a flag, a language, a metaphor, an object of what we believe in crossing boundaries, hybridity, and freedom," Serre tells Dazed. According to Karelis, Alyx’s sell-through is steadily above 90 per cent each season, with signature items like the buckle belts and hero chains at 100 per cent sell-throughs. Before Glossier launches a new product, its editorial arm — Into the Gloss — will publish an “open thread” soliciting advice on what its readers want. Mixing feminine silhouettes and edgy sportswear with tech fabrics, Marine Serre’s unique collections … When consumers see a sneaker with a swoosh on it, they instantly know that the shoe was made by Nike. Creating a strong brand identity, which leads to universal recognition, can entice bigger firms who want to collaborate. “I was really shocked, like ‘huh, where did she get it?’ It was quite nice. “The brand has been very popular with our customers,” says Suzanne Pendlebury, head of womenswear buying at MatchesFashion.com, which first picked up the label for Spring/Summer 2018. Upcoming fashion designers like Marine Serre, Telfar and Matthew Williams’s Alyx — all of whom found success in the age of Instagram iconography — have managed to establish logos … In only three years, the Balenciaga alum’s brand turns a profit and sells at over 120 doors worldwide. The bag, which comes in three sizes and costs between $150 and $257, has become a symbol of young, creative New Yorkers, particularly those who are queer or from an ethnic minority. Next, Serre is launching a new underwear range called Borderline that she says will also include pieces printed with the moon logo. “Their pricing and different shapes made them a very accessible item to buy and sold out as soon they arrived in store,” he says. $190.00. Recognisable logos and customer communities are more important than a brand’s next collection. Similar ones also available. After graduating, Serre interned for Raf Simons during his stint as creative director at Dior, Sarah Burton, then creative director at Alexander McQueen, and Matthieu Blazey, former designer at Margiela (currently at Bottega Veneta). Similarly, Matthew Williams’s 1017 Alyx 9SM has become associated with pieces like a Rollercoaster buckle belt, which features a distinctive harness clasp that is now a brand signature. Shop online the latest FW20 collection of Marine Serre for Men on SSENSE and find the perfect clothing & accessories for you among a great selection. Ontdek luxe mode van 's werelds topontwerpers. Marine Serre (born December 13, 1991) is a French fashion designer who won the 2017 LVMH Prize for Young Fashion Designers. Shop the latest FW20 collection of Marine Serre for Men on SSENSE.com. That can be hard in fashion where things can easily be knocked off and copied.”, Good brand-logo co-ordination comes when the latter reflects the purpose of the former. Early life. Serre attributes part of her success to the tiny crescent moon that consistently appears across all of her collection. Free Delivery. Marine Serre. moon print leggings. Same worn by Mulatto. She even produced a two-piece suit featuring long, puffy sleeves. Free Delivery. As globalisation brings fashion brands to new markets, branding is becoming even more valuable, as it can cultivate customer loyalty and boost revenue. Marine Serre showed a variety of designer face masks at Paris Fashion Week on Wednesday. Last year Beyoncé wore a black and red crescent moon set, paired with matching gloves—in which Serre says she bought herself. It was a super total look. Marine Serre’s £200 signature moon-print top has also consistently sold out at all stockists since launch. “This is the hardest part for designers,” says Marty Neumeier of Liquid Agency, who has been referred to as Silicon Valley’s “godfather of branding” and whose client list includes Adobe and Apple. © Complex Media, Inc. All Rights Reserved. Shop de nieuwste collectie dameskleding & accessoires van Marine Serre online bij Farfetch. Parisian label Marine Serre effortlessly blurs the boundaries of ready-to-wear, couture and sportswear. Continuing to play with its signature all-over moon print, Marine Serre recently put together a new menacing face mask centered around its logo pattern. She unintentionally created a status symbol that resonates with customers who believe in her designs and want to show them off on Instagram. In a pre-COVID podcast interview with fashion editor Jessica Michault, Serre said she was surprised when she saw pictures of Beyoncé wearing her clothes. Upcoming fashion designers like Marine Serre, Telfar and Matthew Williams’s Alyx — all of whom found success in the age of Instagram iconography — have managed to establish logos that are clearly associated with their brands. A thriving base of passionate customers who feel part of a community can offer the best marketing and drive business growth. Marine Serre Cotton tank top. But how did she get so popular and appeal to such a wide swath of customers? So for me, past and present and future are the same," Serre told Garage. 454.9k Followers, 72 Following, 1,559 Posts - See Instagram photos and videos from MARINE SERRE - FUTUREWEAR (@marineserre_official) Everything British Vogue knows about Marine Serre, including the latest news, features and images. Buy at Farfetch for $355. Scheepsemblemen kennen een lange traditie. While working at Balenciaga as a designer and running her own label, she won the LVMH Prize, presented by Rihanna at a Paris ceremony in 2017. It took her by surprise, but it was her hard work and passion that helped her create a strong visual identity early on. In 2019, the brand's sales reportedly more than doubled to $1.6 million, up from $100,000 just three years earlier. IsSixWeeksAfterFashionWeek = false By Joelle Diderich on February 25, 2020 Shop Marine Serre organic cotton logo high-waisted briefs from our Panties collection. For this month's Spotlight, Serre has designed a custom BoF logo that takes inspiration from the crescent moon logos in … Bekijk op deze pagina de emblemen van de Koninklijke Marine. Become a Member today for access to the most authoritative source of global, data-led business insights. The firm’s audience and customers have interacted on Slack, Instagram and at in-person events. logo print long-sleeved top. Telfar, the New York-based label founded by designer Telfar Clemens, has garnered much attention for its hero product: a T-embossed shopping bag, which has been nicknamed the Bushwick Birkin. New Season Marine Serre. And even ASAP Rocky was spotted wearing a black coat with the crescent emblem. The French designer strictly follows environmental practices – since the start of 2018 she uses end-of-cycle product for base materials, alongside high-tech fabrics. Serre was one of eight finalists that year who was up for what's considered the industry's most lucrative prize. So it goes for clothes and leather goods when a shopper quickly links two interlocking Cs on a handbag or jacket by Chanel. Comments, questions or feedback? We also have the ball bag, the first bag we ever made that references a gymnastic ball that she wore. $1,030. “That's the part that will get you through all the problems you're going to encounter, and it will also attract the best employees and keep you focused on what's important,” says Neumeier. Serre was born in Brive-la-Gaillarde nearby Corrèze, France. “You really want to be different enough that nobody else can do what you’re doing. With all the rave around the French designer’s clothing, big brands like Nike reached out. Serre studied fashion in her Belgium before working at many prestigious houses as an intern where she would hone her design craft, and build an understanding of what it takes to create a strong fashion business. Although the accessible price points made it challenging for Clemens to stem losses at the beginning, they have been a key driver of its popularity. Along with the award, she received 300,000 euros (about $336,000) and a year of mentoring from those under the LVMH umbrella. Fashion brands can look to Glossier, a skincare and beauty company, as an example of how to build a community effectively. And this is exactly what I love.". Mytheresa. Serre’s collaboration with Nike on a Women’s World Cup capsule collection in May generated a 170 per cent increase in page views for the designer in the week following the announcement, according to Lyst. Like the Telfar logo, Serre's crescent moon print is instantly recognizable and is now an emblem of a new, progressive fashion era. Buy Marine Serre clothing & accessories and get Free Shipping & Returns in Canada. (The design was inspired by the harness buckle found on rides at Six Flags Magic Mountain amusement park in California.) Beyoncé, along with her dancers, wore a custom cocoa colored version in “Black is King,” which, according to fashion search platform Lyst, caused queries for the term "Marine Serre moon bodysuit” to jump by 428 percent. "When I was doing [my first collection] ‘Radical Call for Love,’ I was really doing it out of love," says Serre in an interview with Garage magazine. $570.00. Shop Marine Serre Logo Crescent Moon Motif Leggings In White from 300+ stores, starting at $395. On SALE now! Lyst data indicates that the most searched-for term alongside Telfar is “shopping bag”, with searches for the specific keyword up 22 per cent month-on-month. While Marine Serre's version, a limited-edition black mask printed with her well-known moon logo in red and blue, was made with French filtration brand R-PUR for the brand's Fall 2019 collection. “The idea for [the shopping bag] came ahead of Christmas 2013 when I saw everyone in New York walking around with their holiday shopping bags, and it struck me as a totally unisex silhouette,” says Clemens, who won the 2017 CFDA/Vogue Fashion Fund award, adding that its shape was inspired by the Bloomingdale’s shopping bag specifically. Turnover for the 2017 LVMH Prize winner has doubled every season since launch. She shows upcycled couture gowns, pleated hybrid dresses with a jersey tank, silk jackets, outerwear constructed out of leather and faux fur, in addition to pieces that utilize lace-trimmed tablecloths. © Alyx buckle as seen at Dior Homme SS19 (Getty Images). “We have never done any marketing for the bag — people post their own pictures, and we repost. It was most important for me that she liked it,” said Serre. Through repeated use, Serre has created something arguably interesting and more powerful than a fleeting trend or look of the season. $1,250. Such collaborations are a now-common tactic for brands looking to generate hype and access new customers. The luxury e-commerce shake-up: From Mytheresa to LVMH. According to MatchesFashion’s Pendlebury, the retailer has seen “strong demand” for not only the pieces with the iconic crescent moon, but also for the runway and other collections. It has been such a core part of the brand that it was Williams’s very first post on Instagram. Kylie Jenner wore a matching cream and black set with her daughter, Stormi. Free Delivery. However, forming a community requires much more than simply gathering people together in the same place or accumulating a certain number of users on a platform. It’s still unknown whether that piece will be a part of a wider collection, but if Serre sticks to her ethos, she will continue to be a designer who captures the zeitgeist. “I think today, it's super important because you cannot just dress one gender and we’re also all used to exchanging our garments,” says Serre. Cute mice help luxury brands get Chinese New Year right, Danish fashion is withstanding Instagram’s test of time, The risks and rewards of LVMH’s renewed interest in sports. New Season Marine Serre. She's able to blend sportswear and luxury seamlessly, but she doesn't want to be considered a sportswear designer. $805 15% Off $684. ; Serre also joined up with Airnum to produce a red and black air quality face mask, though an Airnum representative told The Hollywood Reporter the project has been "going on before the coronavirus. “Identifying from a very early stage the significant power of a key signature element” has been crucial to Alyx’s success, says Stavros Karelis, buying director of London-based concept boutique Machine-A, which stocked Alyx from its first season in Autumn/Winter 2015. Find what you are looking for amongst our directional selection of designer fashion and luxury streetwear. Discover the latest women's and men's ready to wear, shoes, and accessories collections. Marine Serre has worked for Balenciaga, Alexander McQueen, Maison Margiela and Dior during Raf Simons’ reign until she started her own label in the same year. Marine Serre talks about the romance of making clothes, the power of Beyoncé, and what to do when your worst fears come true. Also find out similar items by Farfetch and other brands. Telfar Spring/Summer 2018 campaign ft. Selah Marley. For businesses, community is critical to success. Born in Brive-La-Gaillarde, France, Serre studied fashion in Marseille but finished her education at the prestigious Belgian design school La Cambre, where she graduated in 2016 with high honors. Email us at feedback@voguebusiness.com. Like most college students in their final years, Serre was setting herself up for what would be a pivotal moment in her budding career.